Drones have revolutionized the way we capture visual content, allowing us to get unique perspectives and angles that were once impossible to achieve. This has opened up new creative possibilities for storytellers across various industries, from filmmakers to marketers and beyond.
As a commercial drone pilot, you possess a powerful tool that can bring a unique perspective to storytelling across various industries. From capturing stunning aerial footage of a real estate property to providing breathtaking bird’s eye view shots for a film, the possibilities are endless. However, breaking into specific industry sectors for creative drone flight services can be challenging. For your consideration to help you navigate this landscape, we’ve compiled a guide that outlines strategies for commercial drone pilots looking to provide creative drone flight services to clients in various industries.
Here are some examples of how drones are used creatively for storytelling:
- Film and TV Production: Drones are widely used in film and TV production to capture aerial shots that provide a bird’s eye view of a scene. This can add depth and context to a story, as well as give viewers a new perspective on a location or event.
- Travel and Tourism: Drones are used by travel and tourism companies to capture stunning aerial footage of destinations and attractions, which can be used to promote the location and entice potential visitors.
- Real Estate: Drones are used by real estate agents to capture aerial footage of properties for sale, giving potential buyers a unique perspective on the property and its surroundings.
- Journalism: Drones are used by journalists to capture aerial footage of news events and stories, providing a unique perspective on the event that can be used to enhance the storytelling and provide additional context.
- Marketing and Advertising: Drones are used by marketing and advertising companies to create stunning visuals for promotional campaigns. Aerial footage can be used to showcase a product or service in a unique and captivating way, grabbing the viewer’s attention and creating a memorable impression.
Overall, drones have opened up a whole new world of creative possibilities for storytellers in various industries. With their ability to capture unique perspectives and angles, drones have become an essential tool for visual storytelling, allowing creators to bring their stories to life in new and exciting ways.
Creative Drone Use in Film and TV Production
Filmmakers have been using drones to capture aerial shots in their productions for years now. The use of drones has transformed the way films and TV shows are shot, allowing for more creative and dynamic shots that were once impossible to achieve.
One great example of the use of drones in film production is the opening shot of the movie “The Revenant” directed by Alejandro González Iñárritu. The opening scene was shot entirely with a drone, capturing a sweeping aerial view of the vast and rugged wilderness where the story takes place. The drone was able to fly over snow-capped mountains, through dense forests, and over rivers, providing the audience with a breathtaking view of the natural landscape.
The use of a drone in this scene allowed the filmmakers to create a sense of awe and wonder in the audience, while also setting the tone and context for the story that is about to unfold. It helped to establish the rugged and unforgiving nature of the wilderness, highlighting the harsh environment that the characters will have to navigate throughout the movie.
Another great example of the use of drones in TV production is the popular HBO series “Game of Thrones”. In the show, drones were used extensively to capture aerial shots of the vast landscapes and cities of Westeros, bringing to life the epic scale of the story. The use of drones in the show helped to immerse the audience in the world of the story, providing a unique and awe-inspiring perspective on the fictional world.
Overall, the use of drones in film and TV production has opened up new creative possibilities for filmmakers and allowed them to capture breathtaking and dynamic shots that were once impossible to achieve. By providing a unique perspective on the location and events in a story, drones have become an essential tool for visual storytelling in the entertainment industry.
Creative Drone Use in Travel and Tourism
Drones have become a valuable tool for travel and tourism companies in the United States to promote their destinations and attract potential visitors. By using drones to capture stunning aerial footage of attractions and landmarks, travel and tourism companies can showcase the unique features and beauty of a location, and provide potential visitors with a bird’s eye view of what they can expect to see and experience.
One great example of the use of drones in US travel and tourism is the promotion of the Grand Canyon National Park. The National Park Service (NPS) has used drones to capture stunning aerial footage of the park’s stunning canyons, rock formations, and riverbeds. The drone footage was then incorporated into a series of promotional videos, which were shared on social media and used in marketing campaigns to entice potential visitors.
The use of drones in this way allowed the NPS to provide a unique perspective on the beauty and diversity of the Grand Canyon, showcasing the stunning natural wonders of the park. The footage captured by the drones allowed potential visitors to experience the park in a way that they might not have been able to otherwise, providing a glimpse into the magic and allure of the destination.
Another great example of the use of drones in US travel and tourism is the promotion of the city of New York. The New York City Tourism Board used drones to capture aerial footage of the city’s iconic landmarks, such as the Statue of Liberty, the Empire State Building, and Central Park. The footage was then incorporated into promotional videos, which were shared on social media and used in advertising campaigns to attract visitors to the city.
The use of drones in this way allowed the New York City Tourism Board to showcase the grandeur and beauty of the city, highlighting its unique features and attractions. The aerial footage captured by the drones provided a stunning perspective on the city’s iconic landmarks and natural beauty, offering potential visitors a glimpse into the magic and allure of New York City.
Overall, the use of drones in US travel and tourism has allowed companies to provide potential visitors with a unique and captivating perspective on destinations and attractions, helping to promote and market these locations in a way that is both effective and visually stunning.
Creative Drone Use in Real Estate
Real estate agents in the United States have increasingly turned to drones to help market and sell properties. Drones can capture stunning aerial footage of homes, commercial properties, and land for sale, providing potential buyers with a unique perspective on the property and its surroundings.
One great example of the use of drones in real estate marketing is the sale of luxury homes in Beverly Hills, California. Real estate agents have used drones to capture aerial footage of sprawling mansions, providing potential buyers with a bird’s eye view of the property, its gardens, and its location within the city.
The use of drones in this way allows real estate agents to provide potential buyers with a much more immersive experience of the property than traditional photographs or video tours. The aerial footage captured by the drones provides potential buyers with a sense of the property’s scale and location, as well as a view of the surrounding neighborhood and amenities.
Another example of the use of drones in real estate marketing is the sale of commercial properties in urban areas. Drones can capture aerial footage of the property and its location within the city, giving potential buyers a sense of the property’s proximity to other businesses, transportation hubs, and amenities. This type of footage can be especially valuable in highly competitive markets, where businesses are seeking the ideal location to set up shop.
Overall, the use of drones in real estate marketing in the United States has allowed agents to provide potential buyers with a unique perspective on properties and their surroundings, helping to promote and market properties in a way that is both effective and visually stunning.
Creative Drone Use in Journalism
Journalists in the United States have increasingly turned to drones to capture aerial footage of news events and stories, providing a unique perspective on the event that can be used to enhance the storytelling and provide additional context.
One example of the use of drones in journalism is the coverage of the wildfires in California. News organizations have used drones to capture aerial footage of the fires, providing a better understanding of the scale and impact of the disaster. The footage captured by drones can show the extent of the damage caused by the fire, as well as provide a view of the surrounding area, including nearby homes and infrastructure that have been affected.
The use of drones in this way allows journalists to provide a more complete picture of the news event or story, offering viewers a unique and detailed perspective that is not possible with traditional camera equipment. The aerial footage captured by the drones can also be used to provide additional context and information, such as the direction and speed of the fire, the areas that are most at risk, and the actions being taken to contain and control the fire.
Another example of the use of drones in journalism is the coverage of protests and social justice movements. Drones can capture aerial footage of protests and rallies, providing a sense of the scale and impact of the event. The footage captured by drones can also be used to show the actions of law enforcement and protesters, providing additional context and information to the viewer.
Overall, the use of drones in journalism in the United States has allowed news organizations to provide viewers with a more complete and detailed picture of news events and stories, offering a unique and captivating perspective that is not possible with traditional camera equipment. The use of drones in this way has helped to enhance storytelling and provide additional context, providing a valuable resource for journalists and viewers alike.
Creative Drone Use in Marketing and Advertising
Marketing and advertising companies in the United States have increasingly turned to drones to create stunning visuals for promotional campaigns. Aerial footage captured by drones can be used to showcase a product or service in a unique and captivating way, grabbing the viewer’s attention and creating a memorable impression.
One example of the use of drones in marketing and advertising is the promotion of sporting events. Drones can capture aerial footage of athletes in action, providing viewers with a dynamic and exciting view of the event. This footage can be used in promotional campaigns to highlight the athleticism and skill of the athletes, as well as to create a sense of excitement and anticipation for the event itself.
The use of drones in this way allows marketing and advertising companies to create content that is visually stunning and captivating, offering a unique perspective on the product or service being promoted. Aerial footage captured by drones can also be used to showcase the features and benefits of a product, providing viewers with a detailed view of its capabilities and functionality.
Another example of the use of drones in marketing and advertising is the promotion of outdoor activities and adventure tourism. Drones can capture aerial footage of outdoor activities such as rock climbing, hiking, and skiing, providing viewers with a sense of the scale and beauty of the natural environment. This type of footage can be used to promote adventure tourism destinations, showcasing the unique experiences and attractions that are available to visitors.
Overall, the use of drones in marketing and advertising in the United States has allowed companies to create visually stunning and captivating content that grabs the viewer’s attention and creates a memorable impression. The use of aerial footage captured by drones has helped to showcase products and services in a unique and compelling way, providing a valuable tool for marketers and advertisers.
Drone Pilot Creative Opportunities
If you are a commercial drone pilot looking to break into specific industry sectors to provide creative drone flight services, there are several steps you can take to increase your chances of success. Here are some strategies to consider:
- Obtain Necessary Certifications: Ensure that you have obtained the necessary certifications, including the Part 107 certification from the Federal Aviation Administration (FAA), to provide drone services commercially in the United States. Research and obtain any additional certifications or training specific to the industry sector you are targeting.
- Build Your Portfolio: Create a strong portfolio of work to showcase your skills and experience. Consider creating a portfolio website and attending industry conferences and events to network with potential clients and showcase your work.
- Research Target Industries: Conduct research on the specific industry sectors you are interested in targeting. Understand the unique challenges and opportunities within each sector, study industry trends, identify potential clients, and understand the types of services that are in demand.
- Develop Specialized Skills: Consider developing specialized skills to help you stand out in specific industry sectors. For example, if you are targeting the film and TV production industry, you may need specialized skills in cinematography and storytelling. If you are targeting the real estate industry, you may need specialized skills in photography and video editing.
- Network and Market Services: Network and market your services to potential clients. Attend industry events, join relevant organizations, and build relationships with potential clients. Use social media and other marketing channels to promote your services and showcase your work.
By following these strategies, you can increase your chances of breaking into specific industry sectors and providing creative drone flight services to clients in these sectors. It’s important to remain flexible and adaptable as you navigate these industries and to continue to refine your skills and offerings based on client needs and industry trends.
The Takeaway
In conclusion, the creative applications of drone flight are vast and diverse, spanning across numerous industries. Commercial drone pilots looking to break into these industry sectors and provide creative drone flight services can do so by obtaining necessary certifications, building a strong portfolio, researching their target industries, developing specialized skills, and networking and marketing their services to potential clients. With these strategies in mind, drone pilots can effectively leverage the unique capabilities of drones to provide stunning visuals, capture unique perspectives, and enhance storytelling across various industries. Establish your mission objectives, chart your flight plan, and execute it with precision!
Be smart, safe, and forever fly!
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Written by: Tony Marino, MBA – FAA Certified Part 107 Commercial Drone Pilot and Chief Business Strategist at Aerial Northwest
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